Lower labor costs, increased efficiency and better management of data. These are just a few of the advantages given by kiosks in the retail industry and with even more on the list, there’s really no reason why you should apply it in your business.
The popularity of automated kiosks is growing at a rapid pace and it has now turned quickly into an industry that’s worth billions of dollars. From restaurants to retail businesses, more and more are now choosing automated kiosks to replace human workers to save money and increase efficiency and productivity.
Data collection and management is also made easier with kiosks making marketing efforts more effective than ever. With the increasing number of businesses and establishments making use of this new technology, it is becoming a common sight in different cities and urban areas and. And aside from sodas and candies, these automated machines now offer more enticing goods that will truly tempt anyone to make a purchase!
Research and Markets say that automated kiosks and the trend that it’s driving in modern retail and vending industry are here to stay. It is bound to grow at an exponential rate in the next five years or so. There will surely be those who would object to the absence of a human vendor with whom they can talk to but businesses and establishments who use automated kiosks will surely be able to think of creative ways to address disadvantages like this.
The main advantages of using kiosks which drives rapid adaptation to this business innovation include better management and collection of customer data, increase in efficiency and productivity and as well as reduced labor cost giving much more savings and profit to the business owner.
Automated kiosks don’t need to be paid per hour as human workers do. It only requires the active participation of a customer to complete a purchase thereby reducing costs. The need of paying human cashiers with hourly wages is then eliminated.
One disadvantage of human employees is the cost that business owners have to pay for mistakes and human faults. Pilfering from the register or even from inventory is common and this costs much on the side of the owner. All these added to the cost incurred by long hiring processes and training makes it all the more expensive from the owner’s point of view. Having human capital replaced with automated kiosks significantly reduces and even eliminates these costs.
Fast food chains that are already using automated kiosks have seen a significant amount of time saved in different business processes. For instance, the problem with customers reaching the register without really deciding on what to order delays the others standing behind who already knows what food they want.
This single delay causes the preparation and assembly of foods at the backend as well. Automated kiosks streamline these processes by eliminating mistakes that come as a result of miscommunication between the cashier and the customer. These streamlining processes can then be implemented simultaneously in other branches in a uniform way which can’t be achieved with the same excellent results if done with human workers.
Lastly, data mining and management is one important aspect of modern businesses. Automated kiosks can help in this area by keeping a record of customer behavior. That’s an additional function from what it’s already capable of doing like collecting sales data for more effective inventory management.
Because of the endless possibilities that software brings in terms of adding features and functionalities to automated kiosks, valuable data can now be recorded such as the number of times a customer changes his/her mind before picking the final choice, how long a single order transaction takes, what kind of add-ons and extra offers do customers prefer and many others! These data can then be consolidated for analyzation in order to help businesses improve in many aspects.
With these above-mentioned advantages together with those that haven’t been discussed, you can only expect that the future is going to be dominated by these automated machines. This means that we’re going to inteact more with computers than with real humans in the future.